I love Twitter. More than any other social media channel out there (that I’m aware of), Twitter gets top marks.
This wasn’t always the case. When the little blue bird started to fly across the digital sky, I was skeptical. I was one of those people who didn’t see its purpose. I mean, why would I care if you were confused about what sandwich to order or what movie to see? To me, this just seemed like an abbreviated version of what Facebook has largely become: self-indulgent and pointless. Why did everything have to become a “social” experience?
(Note: I do have a Facebook account, but I hardly do anything on it. It’s basically a feed for my Twitter account, much to the chagrin of my Facebook friends, I’m sure!)
Things changed for me in 2010, when I found myself writing in a new country and needing to quickly understand what the talk of the town was. Twitter became — and still is — my #1 resource for news, keeping my pulse on trends in regions and areas I’m interested in, engaging with people I respect and admire. And with 2,670 tweets to-date, I clearly feel I have a lot to share, and hopefully to say, that may be of value.
This latter point got me thinking about content overall. At this month’s Creative Mornings lecture, Seth Godin stated that each of us own our own media company. (He reiterates this point in this blog post.) In the same vein as Godin’s point, Stephanie Buck wrote an article for Mashable saying that “If you use the web, you are a ‘curator‘.”
Godin and Buck make important points. The fact that the Internet has given us all a public platform and a public voice makes it all too easy to just put it all out there. Maybe you aren’t sharing the minutiae of your personal life, but maybe you’re enthusiastic about the barrage of information out there and feel the need to share it, like a compulsive news junkie. I know I’ve been guilty of this at times.
If you think of yourself as a curator and as the owner of your own media company, you will think more carefully about “your story,” and how you want your digital persona to be perceived.
To go with my earlier statement, for some people, this may mean exchanging thoughts and experiences about entertainment and food — which is great. You are seeking advice and connections with people’s experiences and that can open the door to new things for you. There is something fantastic about making something new more accessible for anyone willing to try it.
But generally, for (many) others, this may mean fine-tuning the content on your myriad social media channels so that readers understand what matters to you and why it should matter to them. That clarity, and sincerity, is a turn-on, and undoubtedly, can inspire something authentic and productive.
I’m going to try harder to live up to that. See you on Twitter!